Build Your Brand for Traditional & Emerging Search

In just 6–7 hours, you can gain an entirely different perspective on your industry, your company, your brand, and the fundamental principles of organizing content for your website.

You’ll also be in a far better position to evaluate what you can handle yourself, where a programmer may be needed, or when bringing in a marketing firm makes sense—all while understanding the terminology, strategies, and recommendations being presented to you.

Don’t have 6–7 consecutive hours to spare? No problem. The class is divided into short, focused topic reviews that can often be completed in 5–15 minutes. Review a topic, log out, and return when your schedule allows. You have 30 days from the time your license begins to complete the class, giving you the flexibility to learn at your own pace while still maintaining a defined timeframe for completion.

You must master the foundations of industry-specific marketing before technology can truly work to your advantage.

Learn the principles, understand the strategies, and make your own informed decisions. Be cautious of “free” or inexpensive education that is really a carefully designed path toward selling you expensive marketing services.

Marketing Education Built for Contractors

Most contractor websites are built to promote a company—not necessarily to generate better-quality leads. MyOnlineToolbox makes the fundamentals easier to understand and implement, focusing on industry-specific marketing, branding, search, and long-term strategy.

We don’t care who builds your website, manages your social media, or handles paid advertising. We care that everyone involved understands their role in building your brand, generating quality leads, and supporting long-term visibility. Technical shortcuts may work temporarily, but our focus is on building marketing that lasts.

This class is designed for business owners, office managers, family members taking over marketing, and even programmers. You need to understand the industry-specific nuances of contractor marketing and the fundamentals that help search engines properly understand your business. You cannot assume your web professional knows both.

Education reduces miscommunication, strengthens your marketing decisions, and gives you greater ownership of one of the most important long-term assets in your business. MyOnlineToolbox Basic and Advanced Marketing Education Classes have been refined repeatedly over the years, with the content growing substantially while the prices have remained the same.